- Where do people express their alter ego?
- How would people define their alter ego?
- How do people express their alter ego?
- How can make up be marketed as a positive for enhancing positive features rather than disguising negative ones?
- How can people be encouraged to get makeovers?
- How can people be made to feel comfortable with makeovers?
- How can people be shown how to use the products to their full potential?
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