- Roots stem from 1920’s club Scene.
- Manufacture make up for film and theatre.
- ‘Alternative scenes’ – self expression.
- Express darker side / release for their alter ego.
- Bolder person hiding in all of us, act of attitude, symbol of tolerance, celebration of idiosyncrasies, a confident statement of self worship.
- London based brand.
- 1st birthday November 2009.
- High performance, professional make up to anyone who wants to self express and accentuate their look beyond the norm.
- Truly professional make up on the high street.
- Make up lessons not make overs – getting to know individuals, explore their alter ego and create a look that they want to achieve.
- Women and men – dare to be different, achieved confidently and flaunted at night.
- No animal testing.
- Art team – Champion individuality and push the boundaries of creativity and self expression.
- Anja Huwer: Musician and artist
- Alex Box: Body and the environment
- David Vanian: Music, punk, art and film noir
- Self expression in the purest form, no inhibitions or constraints.
- Illamasqua distinction in make up and artistry awards.
- Make up art school:
- Experimental colour workshop
- Building expertise and confidence
- Creative couture lash
- Drag star
- Art of self indulgence
- Boudoir circus starlet
- Night-time diva
- Bridal and beyond
- Art and the alter ego
- Maturing beauty
- Building creativity
- Vintage glamour
- Sophie Lancaster foundation (look at visuals on video)
- The final act of self expression – funeral director collaboration with Leverton and Sons
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