My Notes - 3rd November 2011

• Jazz 1920's.
• Josephine Baker.
• Cabarets - music, comedians, dancers.
• Dada - overtly political, anti-capitalistic and anti-bourgois: Hans Richter, George Grosz, Raoul Houssmann.
• Magnet for hedonists.
• Party years 1924-1929.
• Pleasure seekers to the city: dress-up, drink, dance, express themselves in theatre, film, architecture, art or literature.
• Art: Otto Dix, George Grosz.
• Literature: Christoher Isherwood.
• Berlin's creative types - 1920's revival.
• Historiale history festival.
• Anita Berber, lady of the night and Sebastian Droste were rebels of their time, actress and dance performer - theatre of the nameless inspiration.
• 1920's were key for the theatre and film industries.
• Avant garde choreographer: Rita Sacchetto.
• Fritz Lang film - Mabuse.

• Making a scene had become the norm'
• Arnold Langer - accentuate.
• Make up for professionals - Kryolan.
• In the 1970's Kyrolan increased with new subcultures, attitude: punk, new romantics, goth, new punk, new folk, fetish.
• Dramatic look.
• Emotional attachement to make up.
• Human fundamentalism.
• Super strain of make up.
• More colour, pigment, range, quality.
• Theatre, TV, film, alternative scenes.
• Illamasqua is human fundamentalism.

My Notes - 2nd November 2011

• Expansion of emerging markets – Republic of China / Brazil.
• After-life of service and support that the consumer experiences.
• ‘Delight is the new differentiator’.
• Tribes forming around brands e.g. Illamasqua Tribe.
• New Kids Club.
• Shabba Dabba da Club.
• Face painting, blurring the boundaries between make up, painting and illustration.
• Same materials for both – paint, pigment, brushes, pens pencils.
• Face as a canvas – where do the lines blur?
• Playful / childlike – dramatic colours / feeling happy.
• The joy of make up application – finding yourself again or finding a different you.
• Blitz kids – Adam Ant, Steve Strange.
• Blitz – 80’s and 90’s.
• Club Kids.
• Need to see make up as a positive – to enhance positive features rather than to disguise the negative ones.
• Instant gratification and a sense of fun.
• Clarins ‘Cinderella Hour’ 2009.
• Use make up as a: Confidence booster, Look more groomed, Cover up perceived flaws, Camouflage flaws, Accentuate positives.
• Debenhams ‘filthy gorgeous’ salon.
• Blurring lines between beauty and food.

My Notes - Interview with David Horne: Jazz FM 27th October 2011

• Art school to disney and animation.
• Creating characters, transformational.
• Inlfuence from street and people, point of conviction, difference: culture, age inappropriate, stand out from the crowd.
• Celebrating unique, expressing yourself.
• Perspective of normality.
• Celebrates the idea of adding and expressing personality.
• School of make up art.
• Theatre of the nameless - 1920's Berlin
• Cabaret / burlesque, night time culture.
• Taxidermy, broken doll.
• Freak of nature, surrealism.
• Uncover a leaf, find something sparkling in the dark.

My Notes - Alex Box Interview

• Artists - Cindy Sherman, Matthew Barney.
• Narrative through make up.
• Graphical, magical, done with emotion.
• Emotive make up - interpreting feelings through brush strokes and blending.
• Art, nature, paintings, art of nature, nrtional portrait gallery, shadows and light.
• Portraits as inspiration - lighting techniques.
• Power, message.
• Faciliate people to become more themselves.
• Your own mould, not a brand mould.
• Creating characters.
• Create worlds and fantasy.
• Models - power of presence.
• Illamasqua: reflecting every kind of person, no language, film characters, alchemic symbol, made up their own word.
• Beauty - something that can hold your attention.
• Colour and nature.

Key Questions - 25th October 2011

• Where do people express their alter ego?
• How would people define their alter ego?
• How do people express their alter ego?
• How can make up be marketed as a positive for enhancing positive features rather than disguising negative ones?
• How can people be encouraged to get makeovers?
• How can people be made to feel comfortable with makeovers?
• How can people be shown how to use the products to their full potential?

My Notes: 22nd October 2011

• Roots stem from 1920’s club Scene.
• Manufacture make up for film and theatre.
• ‘Alternative scenes’ – self expression.
• Express darker side / release for their alter ego.
• Bolder person hiding in all of us, act of attitude, symbol of tolerance, celebration of idiosyncrasies, a confident statement of self worship.
• London based brand.
• 1^st birthday November 2009.
• High performance, professional make up to anyone who wants to self express and accentuate their look beyond the norm.
• Truly professional make up on the high street.
• Make up lessons not make overs – getting to know individuals, explore their alter ego and create a look that they want to achieve.
• Women and men – dare to be different, achieved confidently and flaunted at night.
• No animal testing.
• Art team – Champion individuality and push the boundaries of creativity and self expression.

                - Anja Huwer: Musician and artist

                - Alex Box: Body and the environment

                - David Vanian: Music, punk, art and film noir

• Self expression in the purest form, no inhibitions or constraints.
• Illamasqua distinction in make up and artistry awards.
• Make up art school:

                - Experimental colour workshop

                - Building expertise and confidence

                - Creative couture lash

                - Drag star

                - Art of self indulgence

                - Boudoir circus starlet

                - Night-time diva

                - Bridal and beyond

                - Art and the alter ego

                - Maturing beauty

                - Building creativity

                - Vintage glamour

• Sophie Lancaster foundation (look at visuals on video)
• The final act of self expression – funeral director collaboration with Leverton and Sons