Roast of the town: Monocle opens Tokyo café

https://www.lsnglobal.com/seed/

2011:10:24

Tokyo – Global affairs magazine Monocle has opened a café in Tokyo’s Yurakucho Hankyu department store. The Monocle Café is run by the culinary team behind the Transit General Office. This is a good example of a publication moving into the service industry. For more about how brands are branching out into new streams of income, read our Magtailing microtrend.