My Notes - 2nd November 2011

• Expansion of emerging markets – Republic of China / Brazil.
• After-life of service and support that the consumer experiences.
• ‘Delight is the new differentiator’.
• Tribes forming around brands e.g. Illamasqua Tribe.
• New Kids Club.
• Shabba Dabba da Club.
• Face painting, blurring the boundaries between make up, painting and illustration.
• Same materials for both – paint, pigment, brushes, pens pencils.
• Face as a canvas – where do the lines blur?
• Playful / childlike – dramatic colours / feeling happy.
• The joy of make up application – finding yourself again or finding a different you.
• Blitz kids – Adam Ant, Steve Strange.
• Blitz – 80’s and 90’s.
• Club Kids.
• Need to see make up as a positive – to enhance positive features rather than to disguise the negative ones.
• Instant gratification and a sense of fun.
• Clarins ‘Cinderella Hour’ 2009.
• Use make up as a: Confidence booster, Look more groomed, Cover up perceived flaws, Camouflage flaws, Accentuate positives.
• Debenhams ‘filthy gorgeous’ salon.
• Blurring lines between beauty and food.