Saturday, 5 November 2011

Talking Sense: Museum smells like a winner


https://www.lsnglobal.com/seed/
2011:11:03

New York – Fragrance company Firmenich and cosmetics e-tailer Sephora have together created Sensorium, a pop-up museum that explores the history and science of perfume through multimedia installations. A main feature of the exhibition is First Scent, which evokes specific associations in visitors using sound, visuals and fragrances, including freshly cut grass, beaches and early morning breakfasts. For more on how retailers are using Synaesthetics to evoke the senses of consumers, read the Trend Impacts section of our Tomorrow Store macrotrend and our Innovate on MiN Rituals.

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