When it comes to college student fashion, Urban Outfitters is king, which is why they’re partnering up with Dockers and hitting the road with Store on Tour. Their destinations? Only the biggest college towns in the United States: Knoxville, TN, Athens, GA and Tallahassee, FL, to name a few.
Urban Outfitters is bringing mobile shops stacked with curated gear and locally sourced pieces from some of the most promising young artists in the Southern United States. Store on Tour is sponsored by Dockers, so each artist involved will be giving their best interpretation of khaki using raw selvedge-like material from the Dockers Alpha collection.
So, if you’re lucky enough to be in one of the towns on the schedule of Store on Tour, be sure to head down to the Urban Outfitters mobile shops and check out some fresh threads and unique creations.
Urban Outfitters Mobile Shops Published: Oct 24, 11
http://www.trendhunter.com/slideshow/pop-up-innovations
Implications - In today's society, convenience and speed are two qualities to which a large number of consumers appeal. Businesses that devote their efforts to providing their clients with fast-paced services without having to sacrificing quality will likely fare well amongst today's convenience-hungry culture. Consumers will likely invest in those products that best suit their busy lifestyles.
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